Four consecutive Toyota President's Awards. A national TIME Dealer of the Year nomination tied to our family. A nod from local readers heading into 2026. Toyota Motor Sales, U.S.A., Inc. has validated this pattern year after year, and it's why customers keep pointing to Walla Walla Toyota when they talk about dealerships that actually deliver. If you'd rather see what that track record looks like on the lot than read about it, you can always contact our team directly.
Walla Walla Toyota's Award-Winning Reputation in the Walla Walla Valley
Walla Walla Toyota has built its name on more than inventory and location. What sets us apart in the Walla Walla Valley is consistency in how customers get treated, whether they're buying a first car or bringing one in for routine maintenance. That consistency shows up in independent recognition, not just marketing claims. CARFAX reports that verified customers rate our dealership 4.9 out of 5 stars across 30+ reviews, and general sentiment from Capital One Auto Navigator reviews echoes that our service department goes above and beyond to satisfy every customer who walks through the doors. Awards from Toyota itself, a national nomination, and local honors all point in the same direction.
Toyota President's Award: A Four-Year Streak of Excellence
The Toyota President's Award isn't handed out for popularity. Toyota Motor Sales, U.S.A., Inc. awards it to dealerships that hit specific, measurable performance standards year after year.
What the President's Award Recognizes
The award evaluates dealerships primarily on Customer Sales Satisfaction and Customer Service Satisfaction, the two qualifying categories every winner must clear. Beyond that baseline, Toyota also weighs Sales Satisfaction, Service Satisfaction, Market Share Attainment, Vehicle Delivery Excellence, and Employee Training and Certification.
In plain terms, Toyota checks whether our sales team communicates honestly, whether our technicians are properly trained and certified, and whether customers leave satisfied after both a purchase and a service visit. For someone shopping at our dealership, that means fewer surprises during the buying process and a service lane staffed by people who've actually met Toyota's training benchmarks.
Walla Walla Toyota's Consecutive Wins: 2022, 2023, 2024 & 2025
We've won the Toyota President's Award four years running: 2022, 2023, 2024, and 2025. A single win can happen on a good year. Four in a row means the standards behind our sales process and our service department aren't a one-time push. They're how we operate by default. The Lum family's flagship dealership in Oregon has earned the Toyota President's Award multiple times as well, which tells us these standards run through how the family operates every store it owns, not just one team having a good stretch.
Lori Lum's Nomination for the 2025 TIME Dealer of the Year Award
Awards aren't only about dealership operations. Sometimes they recognize the person setting the tone from the top, and in 2025 that recognition reached our ownership.
About the TIME Dealer of the Year Nomination
Lori Lum, Dealer Principal of Lum's Auto Center in Warrenton, Ore., was named among the nominees for the 2025 TIME Dealer of the Year award, an honor sponsored by Ally Financial and recognized by TIME and NADA. The program celebrates franchised new-car dealers for both business performance and community service. Nominees are put forward by Automotive Trade Association Executives, and finalists are chosen by a panel from the Tauber Institute for Global Operations at the University of Michigan.
Judging requires at least a five-year record of active participation in the nominee's state or local dealer association, a bar Lori Lum cleared through her service on the Board of Directors of the Oregon Automobile Dealers Association. The 2025 winner was announced Jan. 25 at NADA Show 2025 in New Orleans, and Ally donated $1,000 to each nominee's chosen 501(c)3 charity. Lori Lum didn't take home the win, but reaching that shortlist alone puts her among a small group of dealers nationally.
What Lori Lum's Oregon Nomination Means for Walla Walla Toyota
The nomination technically belongs to Lum's Auto Center in Oregon, not to our Walla Walla location directly. But Lori Lum is the same Dealer Principal whose family owns and operates Walla Walla Toyota, so the standards being recognized on a national stage are the same ones applied here. Her background reinforces that: she's a graduate of both the Chrysler Sons & Daughters Dealer Academy and the NADA Dealer Academy, where she served as president of her graduating class. When we describe our dealership as family-led with a national reputation behind it, this is a big part of why.
> "While our time has been relatively short in Walla Walla, we certainly feel deeply connected to this lively community and are proud to have grown alongside it, building lasting relationships and contributing to the town's unique spirit." — Lori Lum
Nominated for the 2026 Walla Walla Union-Bulletin Readers' Choice Awards
Closer to home, we've also been named among the nominees for the 2026 Walla Walla Union-Bulletin Readers' Choice Awards. Readers submit nominations and vote directly, with no judging panel involved, across more than 130 categories. Nominations ran July 6 through 24, the most-nominated businesses in each category advanced, and voting has now closed. As of publication, the winners haven't been announced yet, so this one is still open. Making the nomination round at all says something about how this community sees us. If you want to see what's currently on the lot while that vote plays out, you can browse our current inventory of family SUVs or check our used selection.
Additional Community Recognition
None of this happens in a vacuum. We invest in local organizations and programs with a focus on youth and education, along with health and wellness, because a dealership that's part of the community should act like it. Whether it's supporting a school program or a local health initiative, we treat community investment as an extension of the same commitment that drives our sales and service standards, not a separate marketing effort. If you'd like to experience that commitment firsthand, contact our team to set up a visit.
What These Awards and Nominations Say About Customer Care and Ethics
Customer Service Excellence Backed by Recognition
Four straight Toyota President's Awards don't happen without consistent execution on the sales floor and in the service bay. Combined with a 4.9 out of 5 CARFAX rating across verified reviews, the pattern is hard to dismiss as coincidence. When people research our reviews before deciding where to buy or service a vehicle, this is the kind of evidence we'd want them to find, coming from independent sources and repeated year after year.
Community Leadership and Ethical Business Practices
Recognition like this also speaks to how we operate off the sales floor. Our family history runs deep here. David Lum opened the original Lum's Toyota in Astoria, OR, in 1969, and the Lum family has operated Pacific Northwest dealerships for more than 50 years since. That tradition carried forward when the family purchased this location in 2021 and renamed it Walla Walla Toyota, previously known as McCurley Integrity Toyota. You can learn more about our dealership and the family story behind it if you want the full history.
Experience the Award-Winning Difference
Awards alone don't sell a vehicle or earn a service appointment. What they do is give you a reason to trust that the experience behind them is real. Four consecutive President's Awards, Lori Lum's national TIME Dealer of the Year nomination, and local recognition from both readers and independent evaluators all point to the same standard we hold ourselves to daily.
Visit Us or Schedule a Service Appointment
Our mission has always been straightforward: make vehicle ownership easy and enjoyable, starting the moment you walk onto the lot and continuing through every maintenance visit that follows. If you're ready to see that in person, visit us at 606 N Wilbur Ave, Walla Walla, WA 99362, call (509) 525-1920, or contact our team to schedule a visit.
We're open Monday through Friday from 8:30 am to 6:30 pm, Saturday from 9:00 am to 6:00 pm, and Sunday from 10:00 am to 5:00 pm. You can also schedule a service appointment online whenever it's convenient. Come see why our Toyota President's Award-winning standards are worth experiencing firsthand.